YachtWay Listing RequirementsFor Authorized Dealers, Shipyards, and BrokersYachtWay is setting a new standard for how yachts are discovered and sold. Our buyers expect modern, high-quality visuals that deliver clarity, emotion, and confidence. Listings that fail to meet these standards will be flagged and hidden from the platform.
Why Visual Quality MattersMost people who buy a yacht have worked for years to afford one. This isn't just a transaction, it's their dream finally within reach. When they visit your listing, they don’t want to see that dream sitting at the dock, covered up, with no setup and no effort. They want to feel something.
A poorly presented listing doesn’t just underperform , it creates disappointment. For the buyer. For you. And for our platform.
At YachtWay, we’re here to help you sell - not just list. That starts with delivering a visual experience that meets the moment. Great listings get more views, more engagement, and more offers. We enforce quality standards so your listings have the best chance to perform, and your buyers see the value you’re offering.
If we flag your listing, it’s not to punish — it’s to protect your brand and your results.
A poorly presented listing doesn’t just underperform , it creates disappointment. For the buyer. For you. And for our platform.
At YachtWay, we’re here to help you sell - not just list. That starts with delivering a visual experience that meets the moment. Great listings get more views, more engagement, and more offers. We enforce quality standards so your listings have the best chance to perform, and your buyers see the value you’re offering.
If we flag your listing, it’s not to punish — it’s to protect your brand and your results.
Minimum Image RequirementsListings that do not meet these minimums will be automatically flagged and removed from public visibility:
Photo CountMinimum 5 exterior and 5 interior images (ideal: 25 – 35)
Image ResolutionAt least 1920x1080 pixels (HD); no pixelation
OrientationLandscape format only
Watermark-FreeNo logos, contact info, or watermarks except YachtWay watermark
No Collages or Framed EditsEach photo must stand alone, cleanly framed
No ScreenshotsOnly original, uncompressed image files
Required Photo CategoriesEach listing must include images from the following categories, composed professionally and well-lit:
Exterior & Profile Shots
- Full side profile (underway or at anchor)
- Drone or elevated top-down view
- Bow (front) view
- Stern shot showing garage or swim platform
Outdoor Social Areas
- Cockpit and aft deck seating
- Bow lounge or sunpad area
- Flybridge or upper helm (if applicable)
Interior Living Spaces
- Main salon (wide-angle and detail shots)
- Galley and/or dining space
- Owner's cabin
- Guest cabins
- At least one bathroom/head (if applicable)
Technical and Performance Zones
- Helm station with screens turned on
- Engine room (clean and well-lit)
- Unique features (garage, stabilizers, watermaker, etc.)
3D Tours (For Yachts Over 50 Feet)For all yachts over 50 feet, a 3D tour or virtual walkthrough is strongly recommended to increase buyer engagement and listing visibility.
YachtWay supports integrations with major virtual tour platforms, including:
Matterport, Giraffe360, CloudPano, Kuula, and VRCloud.
If you do not currently have a 3D Tour, YachtWay Studios offers full virtual tour creation with 48hr turnaround.
To schedule your shoot, contact YachtWay Studio
YachtWay supports integrations with major virtual tour platforms, including:
Matterport, Giraffe360, CloudPano, Kuula, and VRCloud.
If you do not currently have a 3D Tour, YachtWay Studios offers full virtual tour creation with 48hr turnaround.
To schedule your shoot, contact YachtWay Studio
Visual Style and Composition StandardsTo perform well on the platform, listings must follow these visual principles:Bracketing and light HDR use is encouraged for interiors, especially when strong lighting contrast exists.
Natural LightingAvoid flash. Use open hatches and daylight when possible
Staged, Not ClutteredRemove clutter, personal items, over-decorations
Balanced FramingCenter subjects, level horizon lines
Consistent EquipmentUse the same camera or phone for all images
Accurate TonesNo over-saturation or excessive filters
Platform EnforcementYachtWay’s system will automatically detect and flag:
- Listings with fewer than 15 images
- Vertical or low-resolution images
- Listings missing images
- Screenshots, logos, or watermarked files
- Repetitive or poor-quality visuals
YachtWay Studios SupportFor dealers needing assistance with compliant listings, YachtWay Studios offers:
YachtWay Studio or contact
- Professional photography and drone coverage
- 3D Virtual Tours and cinematic walkthroughs
- Two-day turnaround in Florida and possibility for global travel.
YachtWay Studio or contact
No Budget for a Pro Shoot? We’ve Got You CoveredWe understand that not every listing comes with a media budget - and that shouldn’t stop you from presenting your yacht properly.
That’s why we’ve created a free guide exclusively for YachtWay members:
How to Capture Great Yacht Content with Your Phone.
It covers framing, lighting, staging tips, and the most common mistakes to avoid - all optimized for mobile.
If you are listing without a professional photographer, start here.
Find free guide here
That’s why we’ve created a free guide exclusively for YachtWay members:
How to Capture Great Yacht Content with Your Phone.
It covers framing, lighting, staging tips, and the most common mistakes to avoid - all optimized for mobile.
If you are listing without a professional photographer, start here.
Find free guide here