In a spectacular blend of luxury yachts and high-end supercars, Newport Beach was the place to be in 2023 as Jeff Brown Yachts showcased their elite brands. But the event wasn’t just about marveling at the opulence; it gave potential buyers and enthusiasts a glimpse into the evolving world of yachting, especially in the Californian context.

The Rise in Demand for Luxury Yachts

The luxury yacht industry, especially in California, has been on the rise. Will De Jong, Yacht Broker and Jeff Brown Yachts Newport Beach Manager, provided invaluable insights into this evolution. “We have certainly seen an influx in new yacht ownership and general interest in the industry increase exponentially, notably during and after the Covid pandemic. People’s time is now more valuable than ever, and enjoying time out on the water with family and friends has become a much higher priority. With our lifestyle-oriented approach to yachting and the return of the Newport Beach International Boat Show, yachting is quickly making a strong return as one of the most popular recreational activities here in SoCal.”

Event Success and Potential Sales

The Newport Beach showcase was indeed a testament to the brand’s ability to curate luxury experiences. Speaking on the event’s success, De Jong said, “We received an incredible turnout to the event, attended by many qualified and informed buyers. It’s only been a few days since the event, however, I am confident we will, as a result of the efforts that day, welcome more clients in the Jeff Brown Yachts or Mari~Time family.”

Popular Yachts among Californians

Yacht preferences vary from one buyer to another, but there are certain trends among Californians. “We are extremely lucky to represent some of the most innovative, beautiful, seaworthy, and reputable brands of yachts in the marketplace today. We do extremely well with the Axopar line, often coined as ‘the SUV of the Sea’ as well as the larger offshore cruisers that Sirena has to offer,” elaborated De Jong. The increasing demand is not just for the yacht itself but for “quality, seaworthy vessels coupled with first-class dealer support.”

Investment Insights

Yachts are significant investments, and understanding one’s budget is crucial. On this note, De Jong commented, “We try to focus on the right yacht as opposed to the budget. Here in Southern California, many owners understand that it’s not all about the bottom line. Typically, our greatest volume is between $500,000 and $3,000,000.”

Discover More with YachtWay

For enthusiasts eager to delve deeper into the offerings of Jeff Brown Yachts, YachtWay provides a comprehensive platform to explore all the brands they represent and their current inventory. By visiting YachtWay, readers can gain insights into the myriad of luxury yachts available and stay updated with the latest additions to their impressive fleet.