OneWater Yacht Group and Denison Merge, Creating the World’s Largest Yacht Firm
In a landmark move for the marine brokerage and yacht sales sector, Denison Yachting and OneWater Yacht Group have officially completed their merger. Operating under the Denison Yachting brand, the consolidated entity positions itself as the world’s largest yacht firm.
A New Powerhouse in Yacht Sales
The combined company now boasts an expansive network of 23 offices across the United States and Europe. Its portfolio of represented brands has broadened significantly, including Absolute Yachts, HCB, Riviera, Prestige, and Belize Yachts, while also elevating Denison to the status of the largest Sunseeker dealer globally.
Inventory and brokerage scale have increased dramatically. The merged operations will now list more than 800 yachts, with a team of approximately 180 brokers facilitating transactions.
Leadership, Strategy & Services
According to Denison President Bob Denison, the merger unites two well‑respected industry forces. “Bringing together Denison and OneWater allows our clients access to more listings, stronger marketing and technology, and a full‑service approach to yacht ownership and brokerage,” he said.
OneWater’s President Bryan Braley emphasized the synergies in commission, marketing, and client service. The aim, he states, is to craft “the most comprehensive and customer‑focused yachting company in the world.”
The merged enterprise will continue offering a full suite of services: new yacht sales, brokerage, charter, yacht management, crew placement, and after‑sales support.
Heritage, Reach, and Market Impact
Denison Yachting, with its roots tracing back to Broward Marine in 1948, brings decades of reputation in superyacht sales, new build consulting, and client relations. The merger expands Denison’s geographic reach, product offerings, and market presence in key luxury yacht markets.
Already, the expanded brokerage has strengthened its representation and leverage with manufacturers, and its increased inventory offers buyers more choice than ever before.
What This Means for Yacht Buyers & Sellers
For buyers, this merger promises a broader, more curated selection of yachts under one brand, backed by the resources of both legacy firms. For sellers, the combined marketing reach, listing volume, and service infrastructure may mean faster exposure and greater market access.
The merger also signals a trend of consolidation in the yacht sales industry, where scale, international presence, and full‑service capabilities are becoming key differentiators.
Looking Ahead
Denison representatives have scheduled further briefings during the Monaco Yacht Show (24–27 September 2025), with a formal press presentation expected on 25 September, where additional details on integration, service expansion, and future strategy will be disclosed.
As the new firm takes shape, the message is clear: the yacht brokerage business is evolving — and with this merger, the horizon for buyers and sellers alike is broader, richer, and more interconnected than ever.
