Palm Yachts: Boating with Palm Beach Style
Introduction:
In the world of boating, Palm Yachts emerges as a distinct blend of elegance and innovation. We spoke with the founders, Beth Beattie Aschenbach and Danielle Norcross of Palm Beach Lately, to discuss their unique journey from fashion and lifestyle blogging to creating a bespoke boating brand.
Q: What inspired your transition from blogging and fashion into creating Palm Yachts? *
A: “As our children started growing up, we looked for boats that could accommodate our families. We didn’t want just any boats; we wanted something special. So we decided to makeover two old Boston Whalers in our Palm Beach Lately style. It was an instant hit!”
Q: How do your individual strengths complement each other in designing and marketing your boats?
*A: “We work together on every aspect, but Beth has a flair for coordinating and PR, while I love the creative side. This synergy lets us handle everything from brand creation to event organization seamlessly.”
Q: How has your connection to Palm Beach influenced your boat designs?
*A: “Growing up with weekends on Peanut Island and water skiing in the Keys inspired us. We wanted to recreate those fun, easy-to-manage experiences with our boats, making them perfect for family adventures.”
Q: What challenges did you face while transitioning from digital content to physical boats?
*A: “Moving from digital to physical was new territory for us. Thankfully, Jason’s expertise in boating helped us focus on design and quality. Our goal was to bring our digital creativity to life, and despite the hurdles, we made it happen.”
Q: Is there a personal touch or story behind any specific design element on your boats?
*A: “Our first boats were in pink and mint green, our signature colors. We also incorporated cabana stripe bimini tops and fringe details for that old-Florida charm, reflecting our personal style and history.“
Q: What’s the most heartwarming feedback you’ve received about Palm Boats?
*A: “We’ve been thrilled to see our boats become a part of people’s special celebrations. From weddings to bachelorette parties, it’s heartwarming to know our boats are adding joy to these memorable occasions.”
Q: Where do you see Palm Boats in the next five years? Any exciting plans or collaborations?
*A: “We envision Palm Boats complementing luxury yachts and partnering with resorts to create unique, branded experiences. Going international is also part of our dream, expanding our vision beyond local waters.”
Q: Do you find more interest in Palm Boats from first-time boaters or seasoned boaters? *A: “Interestingly, seasoned boaters really appreciate the unique style and features of Palm Boats. It’s wonderful to see a wide range of clients, from beginners to experts, enjoying our creations.”
Conclusion:
From the digital world of blogging to the tangible realm of boating, Beth and Danielle have charted a course filled with style, innovation, and passion. Palm Yachts not only embodies their personal aesthetic but also stands as a testament to their entrepreneurial spirit and love for the Palm Beach lifestyle..
Learn More about Palm Yacht on their website: http://www.palm-yachts.com
