Sanlorenzo expands into Japan with new local partnership
Sanlorenzo APAC has announced the launch of Sanlorenzo Japan, a new regional platform established in partnership with Shonan Sunny Side Marina Ltd.. The initiative, set to be formally introduced at the Japan International Boat Show later this month, represents a strategic step in the brand’s long-term expansion across Asia.
Headquartered in Shonan, Yokosuka, Sanlorenzo Japan will provide direct access to the brand’s services, including sales consultancy, technical expertise and full lifecycle support. The partnership leverages Sunny Side’s established marina network and deep local market knowledge, creating a more integrated ownership experience for clients in the region.
Japan is increasingly viewed as a key growth market for luxury yachting, supported by expanding marina infrastructure, strong maritime heritage and a discerning client base. Sanlorenzo’s tailored, made-to-measure approach aligns closely with these market dynamics, particularly among buyers who prioritise craftsmanship, engineering precision and long-term service support.
The launch also comes at a time of continued momentum for the Italian shipyard, which recently reported €960.4 million in net revenue for 2025, reflecting steady global demand as it continues to strengthen its presence in emerging luxury markets.
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