Shipyard News

Sirena Yachts Appoints Virage Yachts as Exclusive UK Dealer

Emily Bennett

Oct 22, 2025 — 1 min read

Courtesy of Sirena Yachts.

Sirena Yachts has announced the appointment of Virage Yachts as its exclusive dealer in the United Kingdom—a strategic move designed to strengthen the Turkish shipyard’s growing presence across Europe’s premier boating markets.

The partnership will introduce British buyers to the acclaimed Sirena range, including the Sirena 48, Sirena 48 Coupé, and Sirena 60—models celebrated for their long-range capability, refined craftsmanship, and balance between performance and comfort.

A highlight of the collaboration will be the UK debut of the Sirena 48, which is set to premiere at both the 2026 Swanwick Boat Show and the Southampton International Boat Show.

Representing Sirena Yachts in the UK, Ross Donohoe of Virage Yachts described the partnership as a natural fit:

“Sirena Yachts brings a level of versatility and sophistication that resonates perfectly with the UK market—appealing to both seasoned yacht owners and those looking to step into the luxury cruising world for the first time.”

With this appointment, Sirena Yachts continues its steady expansion across Europe, reinforcing its reputation for innovative design, exceptional build quality, and a seamless blend of performance and luxury that appeals to discerning yachtsmen worldwide.

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