YachtWay Announces Industry-First Integration of Yacht Insurance
YachtWay, the world’s most advanced digital platform for yacht discovery and ownership, has announced an industry-first integration of yacht insurance directly within its platform, marking a major step forward in the evolution of connected yacht ownership.
“This partnership is another step toward building the operating system for yacht ownership,” said Heigo Paartalu, Co-Founder & CEO of YachtWay. “The insurance industry has historically been a maze of brokers and paperwork. By partnering with Sealogy and ES Risks, we’re cutting through that complexity and giving yacht buyers direct access to the most trusted names in global insurance — all inside YachtWay. Our goal is simple: to make yacht ownership easier than ever.”
For nearly a year, select members of the YachtWay team have been developing the initiative behind the scenes, working to redefine transparency and simplicity in yacht insurance. Since its founding, YachtWay’s mission has centered on empowering buyers and owners through seamless technology, and this new feature represents one of the most significant advancements the industry has seen in recent years.
A New Era of Integrated Yacht Ownership
Beginning February 2026, YachtWay users will be able to apply for yacht insurance directly through the platform, with live, intelligent cost estimates displayed in real time on individual vessel listings.
This breakthrough is made possible through a new partnership with Sealogy (Germany) and ES Risks, a registered Lloyd’s of London firm. Together, the three organizations are delivering the first-ever instance of insurance being integrated at the point of yacht discovery, merging ownership, protection, and peace of mind in a single digital environment.
Insurance at the Point of Discovery
The new feature will serve yachts valued at $500,000 and above, offering buyers access to transparent, tailored insurance options the moment they view a listing. This innovation eliminates the need for separate brokers, fragmented systems, and post-purchase handoffs: streamlining the process of yacht ownership from discovery to documentation.
From Lloyd’s of London to the Future of Yachting
The announcement was fittingly made on the historic trading floor of Lloyd’s of London, where the modern insurance industry began. This milestone symbolizes the convergence of heritage and innovation, positioning YachtWay at the forefront of the next generation of maritime technology and digital finance.
Debbie Pettibone noted, "The launch of EasyInsure marks a pivotal milestone in our product roadmap, and a defining step forward in YachtWay’s mission to democratize financial protection. As Head of FinTech Products & Development at YachtWay, my team is guided by a clear and powerful mandate: to design products that are technologically advanced yet effortlessly simple for users. EasyInsure embodies that vision. We’ve taken the complexity of traditional insurance, deconstructed it, and rebuilt it through a modern, API-first architecture enhanced by smart data integrations and an uncompromising focus on user experience."
This isn’t just the introduction of another product; it’s the introduction of a new standard. One where insurance is seamless, transparent, and accessible to all. The future of fintech depends on this kind of foundational innovation, and we’re proud to be leading that charge.”
By combining the trusted infrastructure of Lloyd’s with cutting-edge platform intelligence, YachtWay is simplifying yacht ownership while establishing itself as the operating system of the modern yachting world: a place where discovery, acquisition, and protection exist seamlessly in one destination.
