Mercury Marine Dominates the 2025 Dubai International Boat Show
Mercury Marine, a division of Brunswick Corporation and a leader in marine propulsion technology, made a significant impact at the 2025 Dubai International Boat Show. The company showcased over 80% of the engines on display, reinforcing its leadership position in the region.
For the first time, Mercury Marine presented a dedicated exhibit at the event, uniting two key regional distributors, Delma Marine and Extreme Marine, under a single stand. This collaboration offered customers, boat builders, and attendees an immersive experience, showcasing Mercury's latest advancements in performance, efficiency, and power.
"Mercury's performance at the Dubai Boat Show reflects the trust that boat builders and consumers place in our cutting-edge technology and reliability," said Facundo Onni, Mercury Marine EMEA president. "By collaborating with our valued distributors under one stand, we provided an unparalleled experience that reinforces Mercury's commitment to the region and our leadership in marine propulsion.
Mercury Marine continues to expand its presence at boat shows worldwide. In 2025, it has achieved leading shares at major shows, including Dusseldorf, Minneapolis, Toronto, New York, and Miami. Notably, at the Helsinki Boat Show, Mercury showcased close to 40% of all outboards, double that of its closest competitor, and accounted for more than 70% of the outboards higher than 150hp.
At the Båtmässan Göteborg Show in Sweden, Mercury represented 44% of all outboards and close to 70% of all outboards 150hp and above. Mercury also had a leading share recently at the Egypt International Boat Show in Cairo with 71% transom share.
These achievements highlight Mercury Marine's sustained leadership across global boat shows and its commitment to delivering innovative marine propulsion solutions.
