YachtWay Welcomes Debbie Pettibone as Head of FinTech Development & Partnerships
YachtWay is proud to welcome Debbie Pettibone as our new Head of FinTech Development & Partnerships, marking a significant step in our mission to revolutionize the yacht-buying experience. With a distinguished background in financial technology, strategic partnerships, and luxury asset financing, Debbie Pettibone joins the YachtWay team at a time of rapid growth, bringing a fresh perspective and a deep understanding of fintech-driven transformation.
When asked about what excites her most about joining YachtWay, Debbie emphasized the opportunity to drive digital transformation in an industry ready for innovation:
“YachtWay is at a pivotal growth stage. Its strong foundation, combined with its expanding strategic partnerships, creates an unparalleled platform to redefine how yacht financing is structured and delivered. My goal is to integrate advanced fintech tools and data analytics to streamline loan processing, enhance user experiences, and cultivate long-term partnerships with traditional banks, yacht brokers, and manufacturers. Ultimately, this role allows me to shape the future of luxury asset financing—making yacht ownership more efficient, transparent, and accessible to our clientele.”
The Future of Yacht Financing at YachtWay
Looking ahead, Debbie envisions YachtWay evolving into a digital powerhouse, bridging the gap between traditional financing institutions and the modern yacht buyer:
“YachtWay is set to become the central hub for yacht financing, simplifying every step of the purchasing process. By leveraging cutting-edge fintech solutions—such as AI-driven market insights and seamless digital documentation—our platform will offer a frictionless, highly personalized financing experience. This evolution positions YachtWay at the forefront of industry innovation, ensuring that yacht ownership becomes not only more accessible but also more streamlined than ever before.”
CEO Heigo Paartalu on Debbie Pettibone’s Appointment
Heigo Paartalu, CEO of YachtWay, underscored the company’s long-term vision and the critical role Debbie will play in shaping its future:
“From day one, our mission has been to build more than just a listing platform—we set out to create an ecosystem that supports buyers at every stage of yacht ownership. With our multi-year strategy to modernize the industry and deliver long-awaited fintech solutions, we are positioning YachtWay as the leader in digital yacht transactions. Debbie’s expertise is a key piece of this puzzle, and I am thrilled to have her join the team as we expand our services and footprint in the global market.”
With a content-first approach, cutting-edge digital tools, and a growing suite of financial solutions, YachtWay is built for the next generation of yacht buyers. Debbie’s leadership in luxury fintech development will be instrumental in shaping this vision, ensuring that the yacht-buying experience is as seamless and enjoyable as the lifestyle itself.
